adidas store

Adidas, official partner of the Olympic Games 2008 in Beijing and film star Jet Li, the ambassador of wushu at the Games, recently united in an exciting initiative that aims to help people share the Olympic passion national.

Adidas and Li co-developed an exercise class called "Wu Ji", which will be supported through next year a network of countries gym. A new range of products designed especially for "Wu Ji" also market the following year.

Paul Pi, Adidas' vice president of marketing in mainland China, Hong Kong and Taiwan, said the brand aims to help urban residents to get fit and embrace the passion sports through cooperation with Li

Li said "Wu Ji" presents a new concept of participation in both the body and mind.

"The course is designed to encourage citizens to participate in the Fitness, find inner peace and happiness, far from bustle of the city and eventually to a balanced physical and mental wellbeing, "he said.

Pi said Adidas had a long-term development and promotion of sport in China, while Li has always subscribed to "live healthier, live better" adage.

Meanwhile, Recently opened, adidas Brand Center Beijing became the first store to carry adidas athletic performance and sport style products, such as Y-3 and adidas Originals gear.

The largest adidas store in the world, the Center covers a great brand than 3,170 square meters inside the new Sanlitun Village Shopping Center.

It also has a wide range of areas, innovative and interesting experiences, including basic skills miCoach, the original MI has recently launched mi adidas, a juice bar, a dedicated "urban" to open the area for exhibitions and events, a basketball court on the roof, a concierge and an interactive children's area where children can experience the fun of playing a sport.