Big Pony

Big polo pony shirt is being worn by PGA and LPGA golfers alike. It seems Polo has decided to use professional golfers to begin the avalanche of advertising to promote the latest from Polo lines of fashion. But I have to wonder, is this someone's ego trip or is it fashionable to have an oversized polo player on your left breast. I imagine the ideas for polo are dwindling ever since last years fashion debacle. This new trend might be a push tbackward to the design that made Ralph famous.

I for one am a huge fan of big pony Polo shirt, but I still have to wonder why they decided to triple the size of their logo. It's advertising at it's best and the new insignia can be seen from yards away. I have to ask myself. Are they losing market share? Are they not making the same amount of sales they were ten years ago. It's without a doubt when you wear Polo you not only make a fashion statement, it's also telling the world you can afford this luxury item. Which has me wondering.

With millions of jobs being sent overseas and since the middle class drove Polo sales to new heights ten years ago. Is Polo trying to capture prospective buyers in their teen and early adult years. It would be hard for me to imagine a 50 year old sailor wearing the over sized polo crest on his shirt. After all, at 50 years old, who are you trying to impress with your fashion sense.

It only make sense to me Polo is trying to capture a piece of the market they have lost in recent years. And to take back that piece of pie they are going with loud and proud. Will I wear the big pony polo shirt? Absolutely, I love Polo. Will I pay the extravagant prices you can find at the local department stores? Probably not, I like to shop online now and have my clothes delivered to me. Helps me save on energy and keeps me from climbing into my gas guzzler.