diesel jeans

The history of Diesel jeans began in Italy in 1955 with the birth of Renzo Rosso, the future founder of the brand, the man who said: "We do not sell clothes, we sell a lifestyle. "Young Rosso proved to be a child and entrepreneur at the age of 10 who had already established his own business selling rabbits. At 15 he began to study fashion at the premiere of the Italian school of fashion and twenty years started designing clothes in a small textile company called Moltex. Along with the owner of Moltex, Adriano Goldschmied, 1978 Rosso created the new company - Genius Group, the birthplace of many successful brands - Katherine Hamnett, Guy Martin, Goldie, Ten Big Boys and Diesel. The name "Diesel" was chosen as a symbol of the cutting edge of the oil crisis of 70 and as a word that could bring international success of your brand jeans in the world.

1979 collected the first men dress released under the clothing brand Diesel and Diesel 1981 and has been exported to other countries. The net importers created by Renzo Rosso has contributed greatly to the success of the brand of jeans as abroad. In 1984, Rosso introduced apparel line children called "Diesel Kids". This has considerably extended the brand's target market. In 1985, turnover of up to $ 3.9 million. Rosso was able to buy the business Goldschmied and other partners and became sole owner of the Genius Group. Now he could concentrate on the manufacture of denim. The Iroquois company logo, became a sign of recognition of those who wanted to look radical and cutting edge.

In 1991, the company establishes a brand Diesel USA, and its annual turnover is 125 million. Now, the company began to invest more money in advertising campaigns. The new marketing strategy combined humor and politics - two issues unprecedented in advertising before. Diesel slogan "For a successful life", calls for the creation of his own church and worship religious, scandalous advertising "The End", "Alpine Village", "No More Tears" and "Jesus is alive" to the mark more popular. 2002 Diesel began working with Karl Lagerfeld to create the denim clothing line "Lagerfeld Gallery. In 2003 the company began working with "Dsquared 2" of the brand and has its first jewelry collection titled "Jewels of diesel.

Renzo Rosso is nominated for Entrepreneur of the Year and has already won Advertiser of the Year. Dacati luxury rides Monster heavy metal "and spends his vacation in your own Hotel Pelican in Miami. He once said "Diesel is not my business, It's My Life ", and we believe. Diesel jeans are manufactured only in Italy. The Diesel style is authentic and progressive, even radical. But high quality is always at the top.

Diesel presents two seasonal collections per year custom denim - Fall | Winter and Spring | Summer. Each collection consists of about 20. 000 models. Lines Denim brand Diesel, Diesel Man Diesel for women, Space Parts (a line of accessories and underwear UND), Diesel Leather Children & Diesel 55 DSL (a special line for skiing and snowboarding, skate). The company also owns online Diesel Shades Eyewear sun and Diesel Perfume and Diesel Footwear. href = "http://getwear.com/76-history-diesel-jeans-brand.php"> custom jeans diesel can be purchased in 10,000 stores in 76 countries. A veritable empire of Diesel!