Kelly Green
The world of big business made headlines daily by "going green" after discovering that what is good for the planet is also good for business.
IBM recently announced "Project Big Green" initiative of $ 1 billion to reduce energy consumption by offering new lines of energy efficient computer products.
Wal-Mart is adding solar electricity more than 20 stores.
PepsiCo is purchasing renewable energy certificates to offset their carbon footprint. Even large banks and companies energy is raised by the shareholders to prove that they too are going green.
Not only the largest companies that are attracting new customers and shareholders, and reaping huge profits by "going green." Small businesses are also becoming more eco-benefits adopting strategies surprisingly inexpensive to add value to their products, services and brand.
Consider these innovative examples:
- Bob Smith of Mad River Brewing Company in Blue Lake, California, has attracted positive publicity (and new customers) by promoting efforts to reduce the waste of its small business exit and take other measures environmentally conscious. In turn, he has received positive publicity welcome Press. "What PR budget? Is our PR budget," he told the Albuquerque Tribune about "going green" to sell his business.
- In Florida, Natalie Kelly brought home treatment services for cleaning, which uses only nontoxic, all natural cleaning products for home cleaning business. She used to sell aromatherapy candles from her home, she told the St. Petersburg Times, but now uses a mixture of aromatherapy baking soda to freshen carpets.
Here's what you can do:
- Two inexpensive ways any How small business or solo entrepreneur can go green is to change the light bulbs to energy efficient bulbs and use biodegradable cleaning products.
- With that done, inform customers and the media about these simple ways to go green. You've just won instant credibility as a green company, and as a multimedia resource for simple, effective ways to "go green."
- Many online communities and are offline to form networks of saving energy exchange ideas for home and business. Train your network clean energy, enlisting business district that will welcome another opportunity to show they are green. A plus for you is that you just you and your company positioned as a leader of the community environment.
- Copy what the New York Times called "Phase 2" the corporate response to global warming. In partnership with an environmental group. Travelocity invites customers to provide an additional $ 10 to $ 40 which goes to Conservation Fund to plant trees to offset the carbon used by a client to take a trip. Whole Foods invites customers to buy a $ 5 "Energy Wind "card that goes Renewable Choice Energy to build wind farms. What local environmental group you can associate to promote on your website (and vice versa), to devote one day a percentage of profits will go to that organization or to their brochures available at your company?
- Make use of readily available information free to distribute with your business literature or make available in your office. For example, create a brochure of eight pages on your letterhead inviting customers to calculate their own carbon footprint visit href = "http://multimedia.wri.org/safeclimate_calculator.cfm."> http://multimedia.wri.org/safeclimate_calculator.cfm.
- Go greener! Attend a "Green" conference in your community or region and promoting your presence. (Go to Google.com and type "green" and "conference" and your region to find out when and where they are scheduled.) Write a "green" article on simple ways that you go green and submit it to one of dozens of "sites" Green Web and blogs that invite reader contributions. It is a great way to market your smart ideas and your company!
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